Saudia Group Partners with Saudi Projects to Enrich In-Flight Entertainment

Aleqtsad. Riyadh

Saudia Group has signed a partnership agreement with Saudi Projects, a leading media platform, in a strategic initiative to enhance local media content and to enrich its in-flight entertainment experience.

This collaboration brings episodes of the acclaimed media programs of Saudi Projects to Saudia’s BEYOND entertainment system, significantly enhancing the guests’ travel experience.

The agreement was signed by Mr. Khaled Tash, Group Chief Marketing Officer at Saudia, and Eng. Mishal Al-Qassim, Founder and CEO of Saudi Projects.

Saudi Projects’ media programs will be highlighted in the “Discover Saudi” library of Saudia’s BEYOND entertainment system, providing guests with unique insights into the Kingdom’s ambitious development projects. This is aligned with the objectives of Saudi Vision 2030, focusing on tourism, economic growth, and enhancing the “Quality of Life” Program.

Mr. Khaled Tash, Group Chief Marketing Officer of Saudia, said: “This partnership brings numerous advantages, particularly in strengthening local content, which is a central focus of Saudia’s new strategic direction. Our BEYOND entertainment system now offers 243 hours of diverse local content, available in both visual and audio formats. This initiative not only broadens the entertainment choices for our guests but also enhances a key aspect of their travel experience.”

BEYOND, Saudia’s innovative in-flight entertainment system, offers an immersive and interactive experience, featuring over 5,000 hours of HD content tailored to a wide range of guest preferences and age groups, available in 16 languages.

Eng. Mishal Al-Qassim highlighted that this agreement will support Saudi Projects platform in expanding its publishing channels and reaching various audience segments, aiming to achieve the highest levels of engagement with all its programs and media products. These efforts focus on showcasing the Kingdom’s projects, future, and diverse economic opportunities, while also aiming to enhance the participation of organizations and individuals in building and contributing to the Kingdom’s economy.

Saudi Projects, which was launched 13 years ago, introduces the Kingdom’s projects to all sectors of society through its media network. It specializes in publishing news and creating tailored content across more than 9 different social media platforms in addition to its media website. The platform also plans to launch new on-ground programs soon to achieve its goals and reach new audience segments